Early Access

Why You Need to Leverage Lifestyle Photography

Posted by Kent Smith on Nov 27, 2019 10:00:00 AM

Every online shopper today is probably familiar with Amazon’s basic product image requirements, even if they’ve never read the details themselves. The standard for product displays online are now a series of images of the product against a white backdrop (called whitesweeps), followed by a carousel of additional images. Increasingly, vendors choose to include lifestyle photography in these later images.

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AR in Ecommerce: 4 Ways 3D is Transforming the Customer Experience

Posted by Matthew Seeger on Nov 7, 2019 4:57:04 PM

The breakout success of Pokémon Go in 2016 (and its persistent success in the years since) proved that customers are ready and willing to engage with a digitally augmented version of their world. It’s no wonder, then, that today’s ecommerce leaders are using 3D and AR technology to make online shopping a lot more like shopping in real life.

Or, in some cases, even better.

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